Our strategy

The foundation for everything we do

From our ambitious vision for a more sustainable future to the strategic priorities that are bringing it to life, see how our strategy guides our business.


Our mission and vision

We’re here to feed the soil to feed the world – and to create a more sustainable future for us all. See how we’ll play a vital role in improving soil fertility and developing more sustainable farming practices around the world, with a specific focus on Africa and the global south.

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Our strategic priorities

Innovation. Customization. Education. Africa. These four strategic priorities will shape our entire approach in tackling the challenges we’ll face in the next decades. Read how these priorities help us stay focused on what matters most.

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Our commitments

We’re creating a more sustainable future for our business, our community and the environment. To do that, we set clear goals to create lasting change in areas such as energy and water.

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